Preparing For Submission To The App Store And Google Play

As your developing and testing your app it is crucial that you spend time creating an attractive listing in the App Store and/or Google Play.

Your App Icon
Your app icon will be the face of your app and plays a significant role in making your app standout, so it needs to be stellar.

Consider hiring a professional graphic designer to create a relevant yet unique icon for your app.

Your App Title
The name of the app should be memorable and relevant to its purpose. Where possible your title should include keywords that your target audience would use to search for an app like yours. This will help with discoverability.

Your Video Trailer
Think of this as a TV commercial where you have the opportunity to show your app in action, whet the appetite of its viewers and entice them to download or buy it all for free!

It doesn’t cost anything to publish your trailer on your app store listing so be sure to include one.

Your App Screenshots
Your screenshots and feature graphics should depict what your app is about, and what makes it great. Show multiple screenshots that depict the in-app experience.

And for best practice, include portrait and landscape views for various screen sizes to capture the attention of as broad an audience as possible.

Your App Description
Keep your app description short and to the point. When developing your content think about the keywords that customers would use to find an app like yours. Be sure to include them where possible in your title, description and keyword search terms.

Overall, your listing should instantly pique a prospective customer’s interest in a crowded store.

Once you’ve created a compelling app listing the next step is to launch it to the world!

If you’d like to learn step-by-step how to create an app check out our App Idea To Reality Online Course.