How To Validate Your App Ideas
Before you invest a lot of time and money on developing your idea, validate it!
You can validate your app by doing Market Research and by Identifying Your Target Audience.
Market Research
Visit the App Store and Google Play and answer the following questions:
- Do apps already exist that are similar to your idea? If so, how would yours differ?
- How are these apps currently rated in the App Store or Google Play? What do the app reviews reveal?
- How many downloads are there? Is there demand?
Answering those 3 questions will give you valuable insight.
For example, did complaints in the app reviews reveal opportunity for a similar app with an improved user experience? Are users requesting a different feature set than you imagined?
After doing market research revisit your original idea. Capture the new insights gained and to help fine tune the idea to stand out in the marketplace.
Identify your Target Audience
User engagement is key for app success, so identifying the type of people that would be most likely to use your app before you develop it is critical.
Answering the following 3 questions can help you identify the users that would potentially download your app.
- Who is the intended audience or users for your app?
- What are the likes and dislikes of this group?
- What are the demographics like age, gender, income, profession or group?
Validating your app idea upfront will alleviate the pain of building something that nobody wants.
After you’ve validated your idea you’ll want to decide up front how what business model to use and how your app will make money.
If you’d like to learn step-by-step how to create an app check out our App Idea To Reality Online Course.
